Final Assignment : Advertising @ Creativie Multimedia

Group Member :
Lee Mun Ket 1101108872
Leong Chee Kai 1101108873
Kue Tek Chee 1101108874
Benedict Lee Bin 1101108876
Ho Chee Seong 1061110527

Firstly, we have been told to promote advertising for creative multimedia and so we have come out a idea with the title of Explore The Future !!!

The 1st step is to create a mind map which contain all our ideas and concept about Explore The Future.
The second mind map ...
After finishing the mind map, we then move to report part.After that, we has decide to create a video to show the differences about the past and the future. Before the video is made, we have sketches out many idea to come out a nice video.

In the end, after all the hard work that been through, we have come out the final product. Hope u folks will like and now just sit back and enjoy the show !!! =D

How To Stimulate the Creative Process

[ Mini Cinema ] Part : 3

Hey the coolest video section is back !!! this time I'm going to show a video clip about some way to stimulate creative process. As my own experience, i found that these are really good method. So what you guys waiting for ? come click on the video and follow the step and you can become a creative person also. ^^ hope that you'll can learn something from it !!!

Random Word / Image Association

This time we been given a task to create a ''Scary Image '' or ''Objects" using the random word which is ''Kitten'' .

The image at top show the artwork about the transformation of a kitten to a scary monster after applying with the key words.

Association 1: Claws
In Practice : It was sharp and represent one of the most powerful weapon for cats, it can use it to protect itself against the treat or either to attack.

Association 2: Colour
In Practice : The colour that was use was mainly in black and gray colour, most people are afraid of dark and these two are black colour which can give a spooky and scary feeling.

Association 3: Human-Like
In Practice : By having a body like a human being, the cat itself can move and do things more freely where many benefit can gain.

Association 4: Muscular
In Practice : A body of muscular is very useful to the host as it can knockdown its enemy easily because it was more powerful and stronger than the others.

Public_Figure

Jay Chou

*The reason that i choose Jay Chou is because i really admire the music that he produce and it has never let me down, here are his bio data* For those who are also his fans can click on JAY for more information about the Asia Super Star !!!!

Jay Chou (traditional Chinese: 周杰倫; simplified Chinese: 周杰伦; pinyin: Zhōu Jiélún; Wade-Giles: Chou Chieh-lun; Pe̍h-ōe-jī: Chiu Kia̍t-lûn) (born January 18, 1979) is a Taiwanese musician, singer, music and Film producer, actor and director who has won the World Music Award four times. He is well-known for composing all his own songs and songs for other singers. In 1998 he was discovered in a talent contest where he displayed his piano and song-writing skills. Over the next two years, he was hired to compose for popular Chinese singers. Although he was trained in classical music, Chou combines Chinese and Western music styles to produce songs that fuse R&B, rock and pop genres, covering issues such as domestic violence, war, and urbanization.

In 2000 Chou released his first album, titled Jay, under the record company Alfa Music. Since then he has released one album per year except in 2009, selling several million copies each. His music has gained recognition throughout Asia, most notably in regions such as Taiwan, China, Hong Kong, Japan, Malaysia, Indonesia, India, Singapore, Thailand, Vietnam and in overseas Asian communities, winning more than 20 awards each year. He has sold about 30 million albums worldwide.^{[citation needed]} He debuted his acting career in Initial D (2005), for which he won Best Newcomer Actor in both the Hong Kong Film Awards and the Golden Horse Awards, and was nominated for Best Supporting Actor by Hong Kong Film Awards for his role in Curse of the Golden Flower (2006). His career now extends into directing and running his own record company JVR Music.

More image of Jay Chou...

Some music video of Jay Chou....

Juxtaposition 2

Create a passage/writing that describe the concept of " Love "

~~Love can be describe as a chili.

~~It has many differences in taste, shape, and type.

~~It just like the emotion changes or experience of love within our life.

~~Some people feel sad, happy, loving or even dislike it.

Create a passage/writing that describe the concept of " Life "


~~Coffee has various kind of type which stimulates the differences of life.

~~Coffee is best served when is still hot just like the starting point of the life is very important.

~~It will not last forever which is same as our life.

Create a passage/writing that describe the concept of " Man or Woman "


~~The body figure of two objects are clearly differences just like woman and man.

~~It was best to use together as to make it function to the maximum.

~~The relationship of woman or man can be complete as they work together.

~~Ensure the population to keep on going.

Books For Creatives

There are a lot of books that have publish with the title of creatives. Right here i want to introduce some of the book that i think not only good with its quality and also creative enough with the element and information inside.

D.I.Y.: Design It Yourself

Ellen Lupton. A sourcebook of creative project ideas for designers and would-be self publishers. T-shirts, blogs, business cards, stationery, gifts, wedding invitations, you name it, the book offers hip, cool designs and concepts to get the juices flowing. A bit short on nitty-gritty how-to details, but the book is long on inspiration and ideas.

Phaidon Design Classics

This three-volume set is just plain fun for anyone fascinated with design and the process of making beautiful things. The book is a compilation of 999 industrially manufactured products from the last 400 years. It makes for a sprawling history of modern design and a gorgeous collection, too, with over 4000 images. From the humble corkscrew to cars, furniture and airplanes, the book offers the backstory of each item including original drawings, prototypes and advertisements. A creative compendium.

Beautiful Evidence

Edward Tufte. Yale prof Edward Tufte is pretty much the guy when it comes to information design and presentation. His books are meticulously designed... rich, gorgeous, dense. Tufte's fourth and latest title is aptly named, drawing on beautiful examples of data presentation throughout the centuries, artifacts of exceptional aesthetics and clarity of information. As always, Tufte illuminates the links between art and science. Wise and wonderful.

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For those who is interest can click DESIGN BOOKS for more information !!! hope that u can find the design books that u like at here :D

Juxtaposition

Wat is mean by Juxtaposition ?

Juxtaposition can be define as an act or instance of placing close together or side by side, for comparison or contrast. Simply stated, with then intention of bringing out a specific quality or creating an effect, particularly when two contrasting elements are used is how this art are usually done. In the end, similarities or differences between the elements can attracts viewer's attention.

Also known as : collocation, juxtaposing, juxtapose

It may also refer to :Juxtaposition (literary) --- contrast, two objects or texts that synonymous to oppose one another

Application of juxtaposition

It can be use in many way to bring out the idea and concept by just showing the image to public.
example are :

The image above showing an advertisement that use juxtaposition to advertise. This simple image has bring the meaning that the condo is so big that can fit in anything just like an egg which capable to put an elephant inside. Public can easily get the meaning with just a simple look at it and this show the power of juxtaposition !!!!

Art|cle @ Creat|v|ty

This week i am going to share a great article about creativity.

Creativity is…

…never having to say you’re sorry. Yes, just like love. In fact, like love, we must never judge or ridicule creativity. Creativity is precious; it is our birthright and a glowing light that resides within each one of us, making us special and unique…

Well, not really. These sorts of sentiments are fine for young children needing reassurance and encouragement, but as designers, our creative efforts are judged—and rightly so. While many commonly popular definitions of creativity amount to little more than references to self-expression or flamboyancy, we designers should not be so lax or obtuse in our concept of it. Much hinges on our use of creativity, including our clients’ fortunes.

and so the article continue....... (click here) to get the full pages

## This article contain many meaningful information and i recommend this article as it can teaches us more about creatives.

Associated Mind Map

After attend for last week class, we have learn about mind map and also the differences. In the class for this week, our lecturer had given a3 size paper to every student and ask us to sketch out the crazy idea that refer to mortar and pestle by using the key words that have show. It was quite fun as the lecturer throw a paper made ball which will decide student to share out his idea whoever get hit by the ball. We pass through the learning process in a happy and joyful moment.

The picture below is the idea of my sketches :
The five key words that i have use is race, money, design, music, exercise.

The keyword for this picture is race, by using a bigger mortar and pestle we can organize a race competition in water. The mortar can use to represent the body of the ship while the pestle can be use to push the ship forward.







This picture is represent money, find the changes of money is important to every business shop and so when apply to mortar and pestle, changes of money can be made when getting big value of money into the middle of mortar and use pestle to break it to smaller value.





Keywords for this picture is design, the pestle can use as the stand for the lamp and the mortar is the body of the lamp. This maybe the lamp of the future...who knows ? haha








This picture represent the music, with the combination of the pestle as the holder and mortar as the trumpet head. An music instrument has been made and music can be produce.








The final picture is about exercise. The concept is just like any gym use metal handler where the design is change to mortar as the main part of weight and the pestle is function as the handler.

Creat|ve_Webs|te

Website represent a great tools that use in many way for communication, information, business, and many more. I have found some interesting website that is created in a creative way, the design is fantastic and it is worth to go and take a look what's inside !!! =)

http://21722lab.jp/#/visual

http://www.wechoosethemoon.org/

http://www.mohave.com.br/

These are just some of the creative website that i have choose from the main page.... for those who have interest can click here for more creative website. You might find what you needed, so go on and explore it yourself.

Method Of Creative Thinking

I believe that all of the design student must have heard about mind map before. A mind map is a diagram which form when the central key word or main idea are linked to and arranged around by the represent ideas, words, tasks, or other items. Next, we also have been teaches to use mind map as an aid in study, organization, problem solving, decision and writing because it can bring many advantage to us such as generate, visualize, classify ideas, and structure. I found that this method really can bring benefit to us as we can easily recall what we have written down and so the learning process will be much more easy for us.

Right now i going to show an example of a mind map :
A creative mind map that is colorful, combine with picture and easy to understand !!!

Not only that, mind map can be break down to 2 different part which is logical and associated mind map. At below i'm going to post these 2 mind map to see the differences clearly.

Logical mind map is directly connected to stereotype and this mean that all the words, images, ideas, or items that have put inside are directly related to the central key word or idea through the link.

Associated mind map is a diagram that use random words, images that linked together to central key word that don't have connection at all

Introduction to stereotype :
a.) a method of producing cast-metal printing plates from a mould made from a forme of type matter in papier-mâché or some other material
b.) the plate so made
c.) another word for stereotypy
d.) an idea, trait, convention, etc, that has grown stale through fixed usage
e.) sociol a set of inaccurate, simplistic generalizations about a group that allows others to categorize them and treat them accordingly

My mind map :Name : Kue Tek Chee
Sex : Male
Birthday : March 18, 1990
Siblings : Kue Kon Chee, Kue Kok Chee
Current City : Kuala Lumpur
Political Views : Chaos
Religious Views : Free thinker

Bio : My ambition is to become a comic artist but unfortunately my drawing skill are not good so i have choose to study graphic design course at TARC which i got interest in it. Many of my friend say that i am crazy and there is no cure for me but i agree of what they have say. I love to watch movie, play basketball, drawing, read novel, designs, and even more like to play and have fun haha. I have many dreams and i hope that i can achieve them all while i still has my breath on.

quote time

This week i'm gonna share a interesting quote to u all :
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As you all can see here although the words that's been use is quite rude but in the mean time it has give a good point as well. Everybody sure can have an idea when think of something. The only difference is just whether the idea is nice or very sux. Furthermore, we must work hard to that we can have a more creative mind in order to generate a better thoughts and if we just leave it there and don't think much for sure we will never become better in the future.

This quote was design by a guy with the name Jeremy Salzman and he call himself 'OutOfWorkAsGuy'. For more information and unique or interesting quote, you can always go in to his blog to check it out.^_^

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Novelty, Creativity, Innovation and Invention

After attend for lesson 2, the class was teaching about 4 main words, these words contain various meaning and history that have give a huge impact to me and at here i'll start to intro them 1 by 1

{ Novelty }

Novelty is mean by breaking through traditional teachings to truth and the world of life, and so it is created by something new or unusual. It has been useful to humanity in producing things through out the ages.

With this knowledge, novelty has been use to create many new things like novelty item, dance, show, song, architecture and many more that has great significance to the society.

{ Creativity }

Creative is the act of turning new and imagination idea into reality and it has involves 2 process to complete it which is thinking and producing. In the other hand it could be say as if you don't produce it and left the idea aside is just mean that you are only imaginative and not creative at all.
When we look back to the book of history, we can found all kind of creative work that have been created through different time and years which will not forget by the people as it has give so much of impact !!!

Thus, we use creative in every aspect of our life everyday and this show how importance creative to us . =)

{ Innovation }

Innovation is the production or implementation of ideas. It is also a action which will result in in an improvement, gain or also profit. Not only that, social and economic value can be achieve with the intersection of invention and insight.

The rise of large corporations dominates much of the narrative of 20th-century business. Yet many of the innovations that have advanced industry, enlightened society, and deepened culture sprang from small companies.

Finally, Innovation play an important role in several topic such as engineering, sociology, technology, design, economics and business.

{ Invention }

An invention is to generate ideas and the create a new thing that have never seen before. Besides that, innovation and invention are a concept or though of opposite but then sometimes it is possible to only have one way to happen.

Look at all the things around us and we will know that is all about invention and i believe it has the longest history when compare to others.

The conclusion is invention is a process that important to us in order to let us live in a better life by having the new technology to help us in any way that consider a challenge.

Finger Painting on the Apple iPad from the live model David Kassan http...

[ Mini Cinema ] Part : 2

This video show a creative guy draw a portrait of a man using with just only an iPad and his finger...i believe this require a high level of art sense and skill to get the job done ~ Come check it out yourself and witness this incredible moment !!! It Would Make U Shout Out WOW OH WOW...

For more creative drawing video just click on it to c more ~~~

Editing Image Of My frd

WARNING : The picture show below maybe is not suitable for you as it contain scary and fear element....so for those who have hear attack or disease that cant get shock please log out before everything is too late....muahaha !!!!









Before ............

















.......... After

AHHHHHHHHHHHHHHHHHHH !!! (k i know that's not scary) =_=








What I have show above is the avatar pic of my friend Lee Pui Sun. So basically what i was doing is something related to dark art, this is the skill that i have learn from the photoshop tutorial website and apply on my art work. Nonetheless i have change my friend face to look more scary by editing all the shape of face, the color and also the shadows. Finally the work is complete with putting a spooky background at the back to create a terror phenomena.

P/S: I know that some of the people will get freak out when saw this kind of picture but then for the people who like it please give some feedback so that i can create a better artwork next time hehe... xD

[ Mini Cinema ]



This creatives advertisement has won 8 awards...come take a look guys !!! u sure wont regret it =D

For more creative ads....click here to C IT URSELF ~

~[ Creative Thinking ]~

In the 1st lesson, it has mention that creativity is the hidden capacity to let us think about ourselves, others, objects, events and circumstances in many ways. Not only that, in the way of success we wish to attain in life. creativity has become one of the main point to help us to overcome all the great odds, problems or even challenge. Besides that, in order for us to enhance and better our life, creativity can be say as a powerful and magical ability that help people to bring in vast array of opportunities and skill. Finally, the conclusion is with the ability to think creatively can help us to achieve success which is higher than anything we can imagine.


Our creative ability can be modified into so many different and unexpected way and so it has make it to become so hard to measure. After that, creativity also can help us to overcome the problems and challenge that we could faces in every day of our life that can bring us excitement and of course new experiences to our knowledge.



There are a lot of way that we can use to improve the quality of our creativity.

• makes sketches and note everyday just about everything
• Prepare your mind to think new fresh thing
  
• Always bring along sketch book to sketch whenever needed or idea appear on mind
• learn new technique every week
• Try to relax and get enough rest for the body in order to let the mind to generate new idea and thoughts
• Learn mind mapping

The conclusion is i was hoping to learn the fastest and easiest way to think creatively to help me success in future and so it would be great that the we can be taught through out the creative lesson.

'Creativity is inventing, experimenting,growing, taking risks, breaking rules, making mistakes and having fun.' :D

Mary Lou Cook quotes (American community activist, calligrapher and author)