Final Assignment : Advertising @ Creativie Multimedia

Group Member :
Lee Mun Ket 1101108872
Leong Chee Kai 1101108873
Kue Tek Chee 1101108874
Benedict Lee Bin 1101108876
Ho Chee Seong 1061110527

Firstly, we have been told to promote advertising for creative multimedia and so we have come out a idea with the title of Explore The Future !!!

The 1st step is to create a mind map which contain all our ideas and concept about Explore The Future.
The second mind map ...
After finishing the mind map, we then move to report part.After that, we has decide to create a video to show the differences about the past and the future. Before the video is made, we have sketches out many idea to come out a nice video.

In the end, after all the hard work that been through, we have come out the final product. Hope u folks will like and now just sit back and enjoy the show !!! =D

How To Stimulate the Creative Process

[ Mini Cinema ] Part : 3

Hey the coolest video section is back !!! this time I'm going to show a video clip about some way to stimulate creative process. As my own experience, i found that these are really good method. So what you guys waiting for ? come click on the video and follow the step and you can become a creative person also. ^^ hope that you'll can learn something from it !!!

Random Word / Image Association

This time we been given a task to create a ''Scary Image '' or ''Objects" using the random word which is ''Kitten'' .

The image at top show the artwork about the transformation of a kitten to a scary monster after applying with the key words.

Association 1: Claws
In Practice : It was sharp and represent one of the most powerful weapon for cats, it can use it to protect itself against the treat or either to attack.

Association 2: Colour
In Practice : The colour that was use was mainly in black and gray colour, most people are afraid of dark and these two are black colour which can give a spooky and scary feeling.

Association 3: Human-Like
In Practice : By having a body like a human being, the cat itself can move and do things more freely where many benefit can gain.

Association 4: Muscular
In Practice : A body of muscular is very useful to the host as it can knockdown its enemy easily because it was more powerful and stronger than the others.

Public_Figure

Jay Chou

*The reason that i choose Jay Chou is because i really admire the music that he produce and it has never let me down, here are his bio data* For those who are also his fans can click on JAY for more information about the Asia Super Star !!!!

Jay Chou (traditional Chinese: 周杰倫; simplified Chinese: 周杰伦; pinyin: Zhōu Jiélún; Wade-Giles: Chou Chieh-lun; Pe̍h-ōe-jī: Chiu Kia̍t-lûn) (born January 18, 1979) is a Taiwanese musician, singer, music and Film producer, actor and director who has won the World Music Award four times. He is well-known for composing all his own songs and songs for other singers. In 1998 he was discovered in a talent contest where he displayed his piano and song-writing skills. Over the next two years, he was hired to compose for popular Chinese singers. Although he was trained in classical music, Chou combines Chinese and Western music styles to produce songs that fuse R&B, rock and pop genres, covering issues such as domestic violence, war, and urbanization.

In 2000 Chou released his first album, titled Jay, under the record company Alfa Music. Since then he has released one album per year except in 2009, selling several million copies each. His music has gained recognition throughout Asia, most notably in regions such as Taiwan, China, Hong Kong, Japan, Malaysia, Indonesia, India, Singapore, Thailand, Vietnam and in overseas Asian communities, winning more than 20 awards each year. He has sold about 30 million albums worldwide.^{[citation needed]} He debuted his acting career in Initial D (2005), for which he won Best Newcomer Actor in both the Hong Kong Film Awards and the Golden Horse Awards, and was nominated for Best Supporting Actor by Hong Kong Film Awards for his role in Curse of the Golden Flower (2006). His career now extends into directing and running his own record company JVR Music.

More image of Jay Chou...

Some music video of Jay Chou....

Juxtaposition 2

Create a passage/writing that describe the concept of " Love "

~~Love can be describe as a chili.

~~It has many differences in taste, shape, and type.

~~It just like the emotion changes or experience of love within our life.

~~Some people feel sad, happy, loving or even dislike it.

Create a passage/writing that describe the concept of " Life "


~~Coffee has various kind of type which stimulates the differences of life.

~~Coffee is best served when is still hot just like the starting point of the life is very important.

~~It will not last forever which is same as our life.

Create a passage/writing that describe the concept of " Man or Woman "


~~The body figure of two objects are clearly differences just like woman and man.

~~It was best to use together as to make it function to the maximum.

~~The relationship of woman or man can be complete as they work together.

~~Ensure the population to keep on going.

Books For Creatives

There are a lot of books that have publish with the title of creatives. Right here i want to introduce some of the book that i think not only good with its quality and also creative enough with the element and information inside.

D.I.Y.: Design It Yourself

Ellen Lupton. A sourcebook of creative project ideas for designers and would-be self publishers. T-shirts, blogs, business cards, stationery, gifts, wedding invitations, you name it, the book offers hip, cool designs and concepts to get the juices flowing. A bit short on nitty-gritty how-to details, but the book is long on inspiration and ideas.

Phaidon Design Classics

This three-volume set is just plain fun for anyone fascinated with design and the process of making beautiful things. The book is a compilation of 999 industrially manufactured products from the last 400 years. It makes for a sprawling history of modern design and a gorgeous collection, too, with over 4000 images. From the humble corkscrew to cars, furniture and airplanes, the book offers the backstory of each item including original drawings, prototypes and advertisements. A creative compendium.

Beautiful Evidence

Edward Tufte. Yale prof Edward Tufte is pretty much the guy when it comes to information design and presentation. His books are meticulously designed... rich, gorgeous, dense. Tufte's fourth and latest title is aptly named, drawing on beautiful examples of data presentation throughout the centuries, artifacts of exceptional aesthetics and clarity of information. As always, Tufte illuminates the links between art and science. Wise and wonderful.

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For those who is interest can click DESIGN BOOKS for more information !!! hope that u can find the design books that u like at here :D

Juxtaposition

Wat is mean by Juxtaposition ?

Juxtaposition can be define as an act or instance of placing close together or side by side, for comparison or contrast. Simply stated, with then intention of bringing out a specific quality or creating an effect, particularly when two contrasting elements are used is how this art are usually done. In the end, similarities or differences between the elements can attracts viewer's attention.

Also known as : collocation, juxtaposing, juxtapose

It may also refer to :Juxtaposition (literary) --- contrast, two objects or texts that synonymous to oppose one another

Application of juxtaposition

It can be use in many way to bring out the idea and concept by just showing the image to public.
example are :

The image above showing an advertisement that use juxtaposition to advertise. This simple image has bring the meaning that the condo is so big that can fit in anything just like an egg which capable to put an elephant inside. Public can easily get the meaning with just a simple look at it and this show the power of juxtaposition !!!!